Radio City!!!

I am really thankful to e-sakal for letting me know this great news. It will be a great entertainment to Nanded Janata to listen to RC.

On business front I believe this might turn out to be game-changer for radio broadcasters. Almost every district place in India has got Radio-Transmission station, these private players would be utilising available facilities only and reaching broader audience. They would be establishing stations on rental basis and saving complete installation costs.

Also, It was very important for them to reach newer audience in Tier-2 and Tier-3 cities as their business was almost saturated in metros and big cities. This way they would be generating revenues out of typical middle-class India. At these places they might not be able to sell advertisements at the same rate to metros and big cities but they would surely be able to tap local market. Their profit margins would not be very great but compared to investments, it must be significant.

This kind of business module of providing available facilities to private radio broadcasters, government will also be earning good chunk of money and profits which were literally drained through these mass communication resources. On the similar lines, now they need to either rejuvenate DoorDarshan and give it back its old glory or hand it over to some private operator with time-sharing module so that it can regain its spot in audience's mind.