जनता गाडी..Indian middle class, so called babus,(another british gift to India on freedom) have always believed that car is for
Sahab only, but almost 2 years back Ratan Tata gave them dream to own a car which fits into their limited budget. Legendary Ratan Tata unveiled the most awaited product in India, his most cherished dream....Peoples Car....A Car for Indian middle class.... A car for 1 Lakh.
When I heard of this concept Peoples car, I searched on net and found some interesting information. Post Second world war, concept of Economy cars / Peoples car had come up with the introduction of
Fiat500 and
VW Beetle in the world automobile market and changed these markets drastically. I strongly believe that, this car
Nano is gonna rewrite Indian automobile history which started with Maruti in late 80's :-) ......wasnt it too late (could not figure out the responsibles for this delay).
As promised, It is available at around 1 Lakh which means approximately @ EMI 2500/- which is quite affordable for a normal Indian middle class. It is gonna reframe India's identity till now, An Autorikshaw. Autorikshaws are available @ 80K and now car is available @ 1L so it becomes obvious that whosoever wants to buy Rik to ferry people will go for this car and can earn charges for 2 more seats. If Tata's Indica has become India's cab then Tata's Nano can surely become India's new Auto. On a lighter note, in my opinion it is very good for all the bachelors who are earning sufficient chunk of money and are in their twenties. They will have their own vehicle for travel at ok mileage and more over even if it bumps into something will not cost a lot. We say that "there are more cars than people in US" indicating prosperity in US and it is really true. Chak De India, its your turn now.
As claimed by Tata himself, it satisfies all the environmental and safety norms in India which surprised many on the Tata competitors who cried fouls that TATAs are bypassing safety and environmentals norms. My only question to environmentalists or safety concerned people is whether Bajaj Autorikshaw or HeroHonda Splendor provides better safety to passenger or emits less pollutents.
WIth the introduction of Tata Nano by September '08, Bajaj Auto's Rikshaw business will get badly hit. Earlier Hero Honda has completely ended Bajaj's Scooter (two-wheeler) dominance in 90's and now Tata's have come up with this Nano to end Bajaj's Auto-Rikshaw (three-wheeler) dominance. Always, Bajaj's have hit back strongly (remember Pulser) so expect something from their stable pretty soon.
The Big Problem: Undoubtedly in the current Oil & Gas scenario, this car will be one big problem but think about it at sometime later. For Now, मानो या ना मानो.....Its
Nano.